Google Analytics is a useful tool for measuring website usage — everything from simple page views to the kind of complex ad campaign tracking marketers might need. However, I find the user interface ...

Have you ever stared at a massive spreadsheet or database, feeling overwhelmed and unsure where to even begin? In today’s data-driven world, making sense of raw information can feel like an uphill ...

In today’s world, effective business leaders must be willing and able to embrace data-driven decision making. With the BC MBA’s data analytics sequence, you’ll master the skills necessary to ...

The much-heralded use of analytics in the 2008 and 2012 Obama for America presidential campaigns raised public awareness of the value of data and analysis in politics. It wasn’t the start of campaign ...

R gives the capability of creating many graphical displays. These displays are used to view data in an easier and more concise way. In other words, graphs can help us make better sense of what happens ...

Forbes contributors publish independent expert analyses and insights. Exploring Cloud, AI, Big Data and all things Digital Transformation. Analytics is probably the most important tool a company has ...

In this section, we use the open data SFMTA Bikeway Network at San Francisco Data. The data include the network of bike routes, lanes, and paths around the city of San Francisco. Maintained by the ...

Data analytics brings together expertise from seven academic departments for a forward-thinking degree in a rapidly expanding field. Develop in-demand skills in statistics, programming, databases, ...