The Power of a Brand Name: Why It Matters
Jan 31, 2022 · An analysis of what makes some brand names more effective than others Shakespeare’s Juliet, who should know better than most that names can have life-or-death …
Branding | American Marketing Association
Branding What is a Brand? A brand is any distinctive feature like a name, term, design, or symbol that identifies goods or services. What is Brand Marketing? Brand marketing is the approach …
The Brandification of Private Labels: Beyond Budget
Mar 24, 2025 · Private labels, also known as store brands, were considered low-cost substitutes for decades—but their popularity is now booming. How and why is this transformation …
What is Marketing? — The Definition of Marketing — AMA
A brand is a name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct from those of other sellers. ISO brand standards add that a brand “is an …
What is a Trademark? | The AMA Guide for Marketers
A more handy definition is to think of it as simply a brand name. And like a brand name, the point of a trademark is to identify a specific product as coming from a specific source.
The Four Steps of Effective Brand Research
Nov 1, 2023 · Quantitative and qualitative research are crucial tools for building a brand strategy. Discover the four steps to effective research that finds insightful
The Market Advantage of a Feminine Brand Name
Feb 16, 2021 · A brand’s name is incredibly important. In most cases, the name is the first thing consumers learn about a brand. And a brand’s name does the work of communicating what …
What Is Branding? Complete Guide for Marketers in 2025
Apr 23, 2025 · Discover what branding really means in 2025. Learn key strategies, common mistakes, and how top brands build emotional connections that drive loyalty.
The Best Advertisements of All Time: Top 19 Iconic Campaigns …
Dec 11, 2024 · Top 19 Iconic Campaigns Across Media From TV spots that became cultural phenomena to experiential marketing stunts that redefined audience engagement, these …
Unifying Private Labels for Greater Impact [Brand Strategy]
Sep 10, 2020 · Keller, Geyskens, and Dekimpe SPAR, Attent, and Colruyt have rebranded all of their category-specific private labels to one umbrella brand across 50+ product categories. …